Wow! What an event! As usual, Xero put on a spectacular conference – well done to the Xero team!

Our team drove (and flew) to Brisbane for what was a great event. It kicked off the night before with a few quiet drinks with Xero staff (thank you Bryan Williams and Elliot Spirrett) for looking after us cloud integrators so well 🙂  Following this we attended a Pre-Xerocon party (sponsored by Practice Ignition) that, yes… booked out two bars!


Being human

This key theme of “The human element” was really well done. It resonated everywhere: from Xero staff introducing themselves in their native foreign languages to other keynotes such as Mark Manson talking about suffering, and who could forget Gill Hicks, a survivor of the 2005 London terrorist bombings. Writing these words I can still feel the goosebumps as I listened to her share the insights she gained from her experience. The blogosphere has been littered with great recaps of the event – a great place to start is the Xero blog.


“How wonderful to know that when you leave this world,

you left it a little bit richer than before you entered”

– Gill Hicks


App Advisory

Again, this was a key topic. Xero estimated that more than half of their accountant and bookkeeping partners want to get started recommending apps – but don’t know how. With this in mind, a key announcement was that Xero will update their app marketplace to give advisors the opportunity to build their profile to reach customers looking for advice in this area. Furthermore, the Xero HQ Explorer will start displaying curated app recommendations for clients based on their individual industry.


xerocon brisbane: human at heart



A new tiering system for the Xero app partner program will soon be introduced, giving advisors more information on which to base curated app recommendations to their clients. Also, advisors who would like a bit more knowledge about advising on apps will be able to take advantage of a new Xero U course on app advisory. The courses will improve advisors’ app knowledge within specific industries, meaning they can feel more confident when recommending apps to their clients.

The Xero U course on App Advisory encourages professionals to think about where they sit on their App Advisory journey, from Profiling client’s business to understand their requirements right through to providing full ongoing app support.



xerocon brisbane: human at heart


If you came by our booth at Xerocon we’d like to say “thanks” – it was a pleasure meeting you 🙂


Until next Xerocon,


The WhichAddOn Team.