“Getting smart about having an online presence is one of the sales tactics you could consider” Toni Clayton Hine.
In this digital era, most business owners know the ideal place to be profitable is to find customers online, and in order to make sales, many online businesses have created websites where they post their products.
But is this the only way to make sales online? According to the Harvard Business Review, 73% of shoppers use multiple channels while shopping. I am sure you have considered posting products on either Amazon or eBay, as these are the most popular sales channels. However, there are hundreds of sales channels in the market and the more channels you belong to the more customers and sales you achieve. Apart from these two, there are also marketplaces such as Joor, NuOrder and Wayfair. Wholesale stores like B2B AND 3PL, E-commerce sites such as Shopify, Neto, and Magento; and large retailers with EDI requirement platforms which are found in Departmental stores in Australia such as Coles, Woolworths, Metcash and Bunnings etc. But to transact in all the above is time-consuming and costly and that is why Omni-Channel Solution was developed.
The omni-channel strategy allows businesses to make sales in different sales channels and be able to manage all the sales transactions in one platform. Many inventory software solutions offer Omni-Channel Solution, as this has the capacity to manage and control sales and inventories across different sales channels. For example, an electronic store could post a product in both Amazon and eBay and use software that integrates sales from both sites and has the capability of serving customers from just one platform. Businesses should take advantage of this technology. However, with the market having many Apps, you should take the time to analyze the options to ensure you purchase software that meets your needs.
In this article, I would like to review 5 of the best inventory management solutions that allow you to manage and make sales from only one platform. It is important for you to understand what these App features and what is offered in order to choose the one that best fits your business structure.
What are these Inventory Software solutions that assist in Omni-Channel strategy?
Cin7 provides the platform for their Omni-channel strategy with automated e-commerce fulfilment, branch routing, unified product data, unified customer loyalty and much more.
This is the best option in the market today since it integrates with over a hundred sales channels and is still open to integrating with many more. Some of the sales channels it integrates with are Amazon, eBay, marketplaces such as Joor, NuOrder, Wayfair and wholesale stores like B2B AND 3PL, E-commerce sites such as Shopify, Neto, and Magento and large retailers with EDI requirement platforms as in Australian Departmental stores such as Coles, Woolworths, Metcash, Bunnings, etc. Selling in many channels is beneficial to any business since it is able to reach a wide customer base, hence increased sales.
This platform uses Electronic Data Interchange (EDI) to connect inventories in different stores and warehouses, whilst at the same time allowing and managing sales in multiple channels. Cin7 uses Third Party Logistic (3PL) to help businesses make sales internationally without any risk. This means that if you have an international market base you can just connect to one of the Cin7 3PL providers, who in turn store, package and deliver the products to customers. Thus, enhancing your success in making different sales through different channels and delivering to the satisfaction of the customers.
This platform has a branch routing feature where businesses can set branches based on country code, shipping code, stock availability and so on. This allows businesses to effectively control sales. Similarly, the platform integrates your product information/data and ensures that it can be accessed from all sales channels, thus ensuring the client gets the correct information about the product they are purchasing. Thus you only store information and the platform makes it accessible from different sales channels.
DEAR also offers inventory management solutions and is capable of controlling sales, deliveries, and shipments using different channels. In conjunction with Omni-Channel solutions, this software integrates with eBay, Magento, Shopify and Shipstation, thereby enabling a business to make sales in all these channels using just the DEAR platform.
This platform also allows drop shipping and enables businesses to run without actual stock, thereby reducing storage cost.
DEAR also integrates with POS systems, thus any transactions made by different sales channels are reflected in the inventory and the relevant accounting documents generated. This ensures that orders are processed fast and the required transaction records synced in the platform immediately. The platform also has a barcode scanning feature which allows you to scan products and easily control your inventory. The codes lead to error-free and fast processing of orders in different sales channels.
Unleashed is also one of the best Inventory Management software that allows Omni-Channel technology. The New Zealand based software integrates with Magento where it shares stock and sales information, which in turn create Enterprise Resource Planning (EPR) solutions such as reorder points. The platform also integrates with Shopify thereby connecting all your Shopify stores. Similarly, it integrates with Vend, a point of sale (POS) system thereby automatically syncing inventories and sales information across all your sales channels. This helps to effectively manage sales in the entire store which could have taken much time, by itemizing them individually. In addition, Unleashed also connects with Amazon, Vend, unleashed B2B, Neto, ZEALD, CyberWorkshop, Zoey, Stockist, DSYNC, StockSync, Land, ONESAAS and Website World, and enables businesses to manage sales in all the channels using just one platform.
The platform also has a pick and pack feature that allows the management of sales orders by reviewing, processing and invoicing customers faster. This feature ensures that the order is processed fast and there is no time wasted in preparing invoices and sending it to a client. Also, no matter where you are located the software has a mobile sales App which allows you to access your business information. Thus enabling business owners to operate from anywhere and ensure they never miss a sale due to their location.
The App also has a Sales Module feature which tracks cost from production to purchasing. This allows business owners to set a profit margin for their products. Similarly, it is capable of automatically giving an accurate figure on the actual profit from sales made through different channels.
This is a software produced by First Software Company that has been designed to integrate all activities in sales and distribution. In order to achieve this N2 has integrated with Trade Me and eBay, using Enterprise Resource Planning Auction Loader, where sales channels are automatically synced and processed in the N2 platform. The platform also integrates with B2B and B2C applications using Electronic Data Interchange (EDI) and Third Party Logistic (3PL) thereby reducing the cost for businesses and ensuring a flow of business activities.
The platform also allows Point of Sale, where big businesses are able to meet and sell to retailers. Moreover, it uses a Content Management System (CMS) for driving e-commerce. This ensures that your business reaches more customers, make sales and process the order all in one platform. The Electronic Data Interchange (EDI) also ensures that all data is synced and automatically provides reports regarding the sales and inventories, thus easing the decisions such as when to restock.
Last but not least, TradeGecko is an inventory Management software that allows businesses to channel sales through a central system. This has integrated with Shopify, Shopify plus, Amazon, WOO COMMERCE, eBay, BigCommerce, Squarespace, Magento, Neto, Walmart, 3dcarts, Prestashop, Rocketspark, Volusion, and Opencart This enables businesses to manage and process orders from the entire sales channel in the same platform. The platform also has B2B features which work so well for wholesales as they are able to create stores, meet and sell to retailers in different channels.
TradeGecko also allows businesses to post products on all platforms simultaneously, thus saving on time. The software also allows the use of different currencies during transactions. This helps attract global customers as they are not turned away by the possibility of losing money in the transaction. It also enables to sync stock levels and save time in deciding when to restock.
The platform also has a Phone App which allows business processing and merging sales orders wherever you are located. This ensures you do not lose sales as a result of being away from your computer, thus dependability and customer satisfaction.
In conclusion, Omni-Channel is the solution to ensure you are able to make sales through different sales channels, and you are in a sound business enterprise. Therefore, it’s important to embrace technology that provides your business to gain an online competitive advantage. By purchasing any of the above software, depending on the need of your business, you are assured of not only increased efficiency but also increased sales and profits.