Jeri: OK. Alright. Thank you very much Martin for joining me today for our interview all about yourself and all about Clear Jelly. So, can you first of all give us a little bit of an introduction as to who you are and your role at Clear Jelly?

Martin: Absolutely. That’s my pleasure to be here and thank you very much for having us.

Jeri: You’re welcome.

Martin: My name is Martin Kratky. I am the Managing Director of and the developer of Clear Jelly. We have been around for a while, since 2004, and we historically had specialized in large-scale digitized solutions, so helping these organizations make better sense of their data, finding interesting things in their data and communicating the data effectively with dashboards, reports on similar areas. Initially, our core focus was on planning and predictions. So, we help organizations to implement effective planning and budgeting processes and as I said, historically, in larger environments…like we have clients in the city of Sydney, big pharmaceutical companies, McCord University and a few others but given the developments in the industry particularly around cloud-based accounting, we thought there’s a big opportunity to provide the power that large-scale business solutions can offer.

We have worked for many years to provide the power to give cloud-based solutions at a fraction of what a typical investment is or was when you implement large-scale solutions. But given the standardization with cloud-based accounting systems, this can be done much more cost-effectively. Typically, our projects are in the hundreds of thousands or more. With Clear Jelly we can offer more power for a few dollars a month.

Jeri: Excellent. Tell me a little bit about where the name Clear Jelly came from?

Martin: What we are providing is clarity and flexibility. We saw the status and we thought a jellyfish that is very malleable and that is a good symbol and clear again…clarity and again in our environment making data clear, allowing you to get data into shape as you need it.

Jeri: Definitely, I love it. That’s very cool, very cool.


What does Clear Jelly do for Small Business?

Jeri: Can you tell us sort of in a, you know, a short pitch, I guess, what is it that the Clear Jelly does for the small business users in relation to those that are connecting to Xero or connecting to Quick books? What’s your add-on? How does it help businesses?

Martin: So, what we do in essence is, we generate an automatically updating data model based on your accounting service so it works with Xero but also with other cloud accounting systems like SAASU.

Jeri: OK.

Martin: So this data model automatically updates and is particularly optimized for analytic purposes and decision-making processes. So this enables the businesses to control the data… not just the accounting system, but we also enable them to easily integrate with other services, like for example at a click of a button, you can integrate your Google analytics results, you can integrate your CRM system results and nearly every other data source and combinations. Then finally communicate this data in a flexible way to create reports if you need them… again, as easy as possible and communicate them effectively as possible, typically on interactive dashboards and you take important parts that are relevant to control your business for yourself and also for your employees and other stakeholders, where they can exactly see where they are going and take the action that is necessary.

Interviewer: Excellent. I did a bit of research prior to joining the session on what Clear Jelly does and one of the key parts, I know, is that flexibility that you mentioned. Also that you can give user permission to a very specific level. Is that correct?

Martin: Exactly, that is one of our core strengths. We are dealing, of course, with very sensitive data so it is important to have a governance around this data as tight as possible. So, we provide the opportunity down to the single item line to specify that a user is allowed to see down to this line of items or can see data for this customer or for this period or particular scenario. We are very focused on planning assimilations so they can access, I don’t know, the current budget but they can’t see the worst case scenario. So, it is very easy to set up access to the data exactly as you need them…not just from a data perspective but also from a role perspective.

So, Clear Jelly can be really simple; just a dashboard where the users can see some data, maybe change a few features but that’s it, but it can be very powerful where they can create their own dashboards.

They can create their own reports or they can create very advanced calculations and business models. So, it can be totally customized to what the requirements are.


Core Differences of Clear Jelly

Jeri: So you obviously fall under the reporting segment of the add-on ecosystems. What’s your core product difference?

I know on your website you have some key areas where you compare Clear Jelly to some of the other top add-on’s that have been in the Xero ecosystem for a while. What are the core differences of your product compared to the others?

Martin: One thing where we are not too happy about is that our add-on is put in the reporting category, for example, with Xero, it’s different from the other ones. But with Xero, we have something of an issue there because what we are doing is so much more than reporting.

Reporting is one of the basic services that we are providing, but it’s much more than that. It is a really comprehensive business intelligence platform that covers all aspects. That is interactive dashboards, with predictive analytics, and also business modelling as a whole, so it is way more than that.

In what ways are we different? Truly, the solutions out there… like I mentioned before is too much for the user. We are offering complete control and effective communication not just in one area but in a comprehensive fashion. So, our services are available for our suspected users where they can have live access to the data, directly from within the spreadsheet avoiding the spreadsheet hell where you have a lot of disconnected specifics flying around…in our case the user has one spreadsheet. They can create reports… actually, we will see this later I guess. We said one spreadsheet can deal with any combination so they can change this over to whatever customer, whatever product and so on….

Jeri: OK.

Martin: …but in equal fashion, we cater for users on the web browsers where our solutions work in exactly the same way with all the power in the web browser so, if we have to install anything on their end and then also on mobile devices.

So, this is one aspect of the comprehensive approach to business intelligence. Our focus on planning and prediction… not too many out here that are doing that and particularly not in the way we do it. It focuses on simplicity but also has the power and planning on any level in all the scenarios that you want but in a very easy fashion to use.

Finally, as I mentioned before, to provide a platform where advisers and specialists can create their own value-added applications that they can offer to their customers.


Top Four Features

 Jeri: And what are the top four features that your customers love? So, we’ve obviously covered quite a few features but if you had to pick the top four key areas that your customers love the most, what would they be?

Martin: The first one is the opportunity to create beautiful interactive dashboards and we know all the focus in Xero, you know, is on beautiful and visually… ways to create visually appealing dashboards that allows you to drill down to be in control of what’s going on and also allows you to communicate exactly as you need it with all the data sources that you want not just the Xero data.

Two, the second one is the modification of the data models. We offer very easy ways to modify the data model you need to create for example a calm group to create island groups. Or, if you want to you can do very complex calculation and business logic models and directly define your model.

And then the third one is the ease of forecasting and prediction on planning scenarios.

Finally, I think I mentioned before that number four is the integration of other sources so if you want to you can combine your Xero data with your google analytics, your CRM system model and other data sources that are important to you.

This is going to be a three-part series, with a few more questions and then some advanced demonstrations of the software.

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